One-word domains are a relatively new phenomenon on the internet. They've been around for about 20 years, but they didn't really take off until the early 2000s. And even now, they're still highly sought after, and that's slowly increasing.
One-word domains are just what they sound like domains that are only one word. The most popular one-word domain is probably "sex.com." It was sold for $13 million in 2010. Other popular one-word domains include "business.com" (sold for $7.5 million in 1999), "investing.com" (sold for $2.45 million in 2008), and "loans.com" (sold for $3 million in 2000).
One-word domains are popular because they're short, easy to remember and convey a lot of information concisely. They can be used for pretty much any type of website, from personal blogs to large businesses. And because they're so short, they're often used in branding and marketing campaigns.
So, let's dive in deeper and explore one-word domains, shall we?
What is a One-Word Domain?
As mentioned before, a one-word domain is simply a domain that consists of only one word. No hyphens, no numbers, no nothing. Just one word.
One-word domains are popular because they're short and easy to remember. They're also easy to type and are less likely to be misspelled than more extended domains. And because they're so concise, they can convey a lot of information about your website at a glance.
For example, the domain "investing.com" tells visitors that the website is about investing. And "loans.com," tells visitors that the website is about loans. It's that simple.
One-Word Domain Name Trends
One-word domains have been increasing in popularity over the last few years. In 2012, one-word .com domains accounted for 0.8% of all .com domains. By 2016, that number had increased to 1.4%. And it's still increasing.
- The increase in popularity is likely due to a combination of factors. For one, the internet is getting bigger. More people are using the internet, and more businesses are getting online. So, there's more competition for shorter, easier-to-remember domains.
- Another factor is that people are becoming more aware of one-word domains and their value. As one-word domains have become more popular, people have become more aware of them and their importance.
- Lastly, the availability of one-word domains has decreased as more and more of them have been registered. In 2012, there were 7.8 million one-word .com domains available. By 2016, that number had reduced to 6.7 million.
How to Get a One-Word Domain
If you're interested in getting a one-word domain for your website, there are a few things you need to know.
- First, one-word domains are highly sought after, so they can be quite expensive. The most popular and valuable one-word domains can cost millions of dollars.
- Second, because one-word domains are so popular, they're often auctioned off to the highest bidder. So, if you're interested in a particular one-word domain, you'll need to be prepared to bid against other interested parties.
- Third, even if you're willing to pay a lot of money for a one-word domain, there's no guarantee you'll be successful. The current owner may not be interested in selling, or other factors may prevent the sale from going through.
- And fourth, even if you can purchase a one-word domain successfully, you need to be prepared to protect it. One-word domains are often targets for cyber squatters. These people register domains to sell them to the highest bidder or extort money from the rightful owner.
If your heart is still set on getting a one-word domain, you can do a few things to increase your chances of success.
Do Your Research
The first step is to do your research. It would be best if you found out who owns the domain and how much they paid for it. You can use a Whois lookup tool to find this information.
You should also research the domain's history. Has it been auctioned off before? If so, how much did it sell for? This information can give you a better idea of how much the domain is worth and how much you'll need to bid.
Consider Non-Generic TLDs
If you're having trouble finding an available one-word .com domain, you might want to consider a non-generic top-level domain (TLD). These domains end in something other than .com, like .net or .org.
There are a few reasons you might want to consider a non-generic TLD. First, they're often cheaper than .com domains. Second, they're often easier to find. And third, they can be just as effective as .com domains.
For example, the domain ".inc" still tells visitors that the website is about a company or corporation. So, it can be a practical one-word domain for a business website.
Think Outside the Box
You might need to think outside the box if you're having trouble finding an available one-word domain. There are a few ways you can do this.
First, you can use a thesaurus to find alternative words with the same meaning. For example, if you're looking for a domain about fitness, you could use "exercise," "health," or "wellness."
You can also add prefixes or suffixes to make the domain more unique. For example, if you're looking for a one-word environment about dogs, you could add the prefix "my" to create "mydog.com." Or you could add the suffix "-ly" to create "doggy.com."
You can also use alternative TLDs to make your domain more unique. For example, if you're looking for a one-word domain about travel, you could use ".travel" or ".trip."
Register for an Auction
If you're interested in bidding on a one-word domain, you'll need to find an auction house specializing in this domain. There are a few popular ones, like GoDaddy Auctions and NameJet.
Once you've found an auction house, you'll need to register for an account. You'll also need to deposit money into your account so you can start bidding.
Bid Strategically
When you're ready to start bidding, it's essential to bid strategically. You might be tempted to lowball your offer if you're the only bidder. But if there are other interested parties, you might need to bid higher than you're comfortable with.
It's also essential to have a realistic budget. For example, one-word domains often sell for hundreds or even thousands of dollars. So, you need to be prepared to pay this amount if you want to win the auction.
Advantages of a One-Word Domain
There are a few advantages of having a one-word domain.
Easy to Remember
One of the most significant advantages of a one-word domain is that it's easy to remember. It can be tough for people to remember if you have a long or complicated domain. But if you have a short and simple domain, it will be much easier for people to remember.
This is essential for businesses because it can help you increase traffic to your website. If people can't remember your domain, they will not be able to visit your site.
Easier to Type
Another advantage of a one-word domain is that it's easier to type. Again, this might seem like a small detail, but it can make a big difference. People who have trouble typing your domain might give up and visit another website.
This is especially important for mobile users. Mobile devices have small keyboards, so it can be difficult to type a long or complicated domain. But if you have a short and simple domain, it will be much easier for people to type.
Brand Perception
A one-word domain can also help improve the perception of your brand. A short and simple domain can make your brand seem more professional and credible.
On the other hand, a long or complicated domain can make your brand seem unprofessional. This is because it can be difficult to spell or pronounce a long domain. So, choosing a domain that is easy to spell and pronounce is essential.
Certain SEO Advantage
Having a one-word domain can also give you a slight SEO advantage. This is because search engines will often bold your domain if it matches the user's search query.
For example, if someone searches for "fitness," your domain "fitness.com" would directly correlate with the search term. This can help you attract a more prominent organic presence and increase website traffic.
Disadvantages of a One-Word Domain
There are a few disadvantages of having a one-word domain.
Harder to Find
One of the most significant disadvantages of a one-word domain is that they are much harder to find than other domains. This is because there are a limited number of one-word domains available.
If you're interested in finding a one-word domain, you'll need to search through auction houses and expired domains. You might also need to purchase a domain that is already owned by someone else.
This can be time-consuming and difficult, which is why many people choose to use other types of domains.
More Expensive
Another disadvantage of a one-word domain is that they are often more expensive than other domains. This is because they are much rarer, so there is more demand for them.
If you're interested in purchasing a one-word domain, you should be prepared to pay hundreds or even thousands of dollars. While this might not be a problem for some people, it can be a significant expense for others.
Limited Options
Lastly, a one-word domain can limit your options when it comes to branding. This is because you'll need to find a word that perfectly describes your business.
For example, if you're a car company, you might want to use the word "cars" in your domain. But if you're a travel company, finding a suitable one-word domain might be difficult.
This can make it harder to create a unique and memorable brand.
Conclusion
A one-word domain can be an excellent asset for your business. It can help increase website traffic and make your brand seem more credible. However, they are much harder to find than other domains and can be more expensive.
So, if you're interested in finding a one-word domain, you should be prepared to search through auction houses and expired domains. You might also need to purchase a domain already owned by someone else.
